Webtron's Innovative New
Auction Technology Options in 2025
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British Auction Software for UK Auctioneers
Looking for reliable online auction software that seamlessly integrates with your business and existing website? British Auction Software offers a proven, all-in-one solution built specifically for UK auctioneers.
With over 15 years of experience delivering white-label online auction platforms, we provide auctioneers with the tools to grow and succeed in the digital marketplace. Whether you’re hosting timed online auctions or live webcast auctions with pre-bidding, our fully branded software makes it easy to engage bidders and maximize results.
Run auctions anytime, anywhere with our secure, mobile-friendly platform—designed for performance, style, and success
Smart, Intuitive British Auction Software Your Team Will Love
Built by Webtron – Exclusively for UK Auctioneers
Webtron’s powerful online auction software is designed specifically for British auctioneers who want to grow their business online. Whether you’re in automotive, industrial, antiques and collectibles, agriculture and clearing sales, medical, or general auctions—Webtron has you covered.
Custom-Branded, Seamlessly Integrated
Your auction platform will be fully white-label and custom-styled with your business’s branding, logo, and colours, integrating effortlessly into your existing website. Setup is quick and simple—no technical expertise required.
Modern, Mobile-Ready Bidder Experience
Give your bidders a professional, streamlined experience on all devices with a clean, intuitive bidding interface—perfect for timed online auctions and live webcast auctions with pre-bidding.
Feature-Rich Admin Tools That Simplify Sales
Your admin team will benefit from a powerful, easy-to-use back-end system that streamlines every part of your auction operations:
Full training and ongoing support included
Built-in bidder and user management
Real-time sales tracking
Automated invoicing and reporting
Upload unlimited lots, images, PDFs, and videos
Lot-specific video support
New Innovations Added Regularly
Webtron is constantly evolving. Here’s what’s available now:
✅ Payment Gateways: Stripe, Apple Pay, Google Pay, PayPal
✅ Bidder Verification: Secure auctions with credit card validation
✅ Multi-Language Support: Auto-translation into 104 languages
✅ AI Tools: Lotting, cataloging & 24/7 admin support chatbot
✅ Auction APIs: Seamless integration with your systems for automation and scale
✅ Marketing Materials: Pre-made images, GIFs, and videos for email, website, and social media promotion
Worldwide Support for Your Auctions
Whether your auctions are based in the United Kingdom or overseas, Webtron provides reliable technical and marketing support to assist your sales from start to finish.
Optional services include:
- Custom auction websites
- Email marketing campaigns
- Social media marketing strategies
You choose the level of support—we’re here when you need us.
Built in the UK, our platform is fully GDPR compliant, ensuring your data and your bidders’ privacy are protected at all times.
Online auction solutions for your business
🎥 Live Webcast Auctions
⏳ Timed Online Auctions
📈 Marketplace
👩💻 Remote Clerking option
✅ Everything you need & will run from your own website
🏷 White Label Auction Software – ‘value protect your bidders & IP’ ( Not a group site 
)
So modern works on all devices without frustrating bidders to download apps
🧑💻 Includes Setup, Training & Local Ongoing Support
🧾 Auction invoicing option including Xero & reporting
🖥 Websites & marketing
😊 Simple for bidders and powerful for auctioneers
So ready to get started?
Introducing Webtron 9AI: The Next Generation of British Auction Software
The new Webtron 9AI online auction platform has arrived—bringing advanced features and intelligent tools designed exclusively for British auctioneers.
Upgrade to a powerful, white-label auction solution that runs directly from your own website. Built to elevate your online auctions, Webtron 9AI combines cutting-edge technology with a user-friendly experience.
Simple for bidders. Powerful for auctioneers.
Now is the perfect time to modernize your auction operations with a platform built in Britain, for Britain.
Xero Invoicing Integration for Auctioneers
Seamlessly Connect Webtron to Xero
Webtron now integrates directly with Xero, one of the world’s leading cloud-based accounting platforms—giving British auctioneers a smarter way to manage invoicing, payments, and financial reporting.
With seamless data transfer from Webtron’s auction platform into Xero, you can automate and simplify your auction finance processes.
Key Benefits of Using Xero for Auction Invoicing
✅ Streamlined Auction Invoicing
Create, send, and track invoices effortlessly. Xero helps you invoice faster and get paid quicker—reducing admin workload and improving cash flow.
✅ Integrated Payment Gateways
Accept payments via Stripe, PayPal, Square, Apple Pay, Google Pay, and more—securely and efficiently.
✅ Automatic Payment Reminders
Reduce manual follow-ups with automatic reminders for unpaid invoices, improving collection rates.
✅ Accurate Financial Records
Track invoices, payments, and expenses with up-to-date accuracy. All your auction transactions are stored and organized in one place.
✅ Time-Saving Automation
Automate repetitive tasks and free up valuable time to focus on your auctions and vendor relationships.
✅ Cloud-Based Access Anywhere
Manage your invoicing and financial data anytime, from any device with an internet connection.
✅ Comprehensive Reporting
Generate detailed vendor statements, financial summaries, and real-time insights to help you make better business decisions.
FAQs
British auction software is a digital platform built for auctioneers and auction houses in the UK. It includes features such as bidder registration, catalogue management, real-time bidding, and secure payment processing, making it easier to run professional online auctions.
Auctioneers can list items for sale, manage the bidding process, and track results in real time. Buyers can browse catalogues, place bids online, and receive instant updates, while auctioneers maintain full control over the auction.
Using British auction software improves efficiency, simplifies auction management, and increases bidder participation. It also extends reach, allowing auction houses to attract more buyers from across the UK and internationally.
Yes. Webtron’s British auction software is designed to be intuitive and user-friendly. Video tutorials, AI support, and dedicated customer service are available to help auctioneers and bidders navigate the platform with ease.
Yes. Webtron follows strict GDPR standards and uses advanced security measures to protect bidder information, payments, and auction data, ensuring a safe and reliable platform.
Webtron offers seamless website integration, allowing the auction software to be embedded directly into your existing site. Your branding, colours, and design remain at the forefront, ensuring a fully branded experience for bidders.
Webtron British auction software supports both Timed and Webcast auctions.
Talk to our team about how we can help grow your business
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